Location Based Computing…

According to Gartner another hot new trend that is transforming how people connect is the location based computing.  Although the technology is not new such as the commonly used geographic information systems (GPS) location mapping, where it is going may be.

How basic LBS works is this…

There are five basic components: a mobile network, service provider, a content provider, position component and device.   By using a mobile network to send data and provide service the user will activate the positioning system.  The positioning system operates off of satellite or radio signals to pinpoint its location.  From there the content provider will give the end user geo specific information.

A location based information system (LBIS) is another technology that is important to consider when it comes to mobility.  A LBIS integrate GPS, positioning technology, software development platforms and mobile phones.  What does this mean?  It means it uses the mobile based location provider architecture to provide general real-time application with visualization.  Imagine this – with the right software you could point your device and click to instantly track other devices or information for visual display or instant download.

Today most location based computing is used for marketing purposes.  Location based marketing such as Groupon adapts information based on the location, messages offers, deals and incentives delivered right to the user’s device.  This technology is used globally to connect people with the right marketing information to promote branding for many companies today.  This makes accessibility to consumers infinite in terms of possible connections and exchanging of information.

Some of the drawbacks to this technology are connectivity, processing, and accuracy issues.  Connectivity or transmission issues such as with cellular communication networks can fade in and out, interference, disconnects, or bandwidth problems can be very irritating and time consuming.  With some devices the processing power is just not there, nor is the storage, or energy capabilities.  Another concern is accuracy.  Many GPS require routine fixes to address problems related to the positioning system or disruptions due to weather interference or other impeding conditions.   Regardless, the benefits of quick relatable information make most users tolerant for this technology.

With this in mind, if the LBS can work to bring relevant marketing information to people anywhere at any time, then why not apply the same concept to presentations to fit the audience.  Think about this with the right application software a person can travel and then quickly adapt the presentation based on the target audience and their demographics.  Wah – la making the experience more actionable for everyone!


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