FaceBook, Twitter, LinkedIn, Instagram are just a few of the social media sites that allow people of all ages to connect is a variety of ways. According to Brian Solis a futurist and digital analyst – social media is pushing the limits to how information is presented. Solis, B. (2011) states, “Social media has forced presentations to become an interactive conversation.” He goes on to explain there are six effective ways to effectively bring social media into presentations.
- “Listen” – The first step is to get to know your audience by listening to the social media. Go where they go to hang out in terms of social media and find out what they like, what they want and what motivates them. This is a great way to make a connection with your audience in a more relaxed setting quickly.
- “Create” – Solis explains that have establishing your foundational context the next step is to create a well-crafted message which may involve “repeatable sound bites, viral infographics, slide share documents or video”. The goal is share ability to drive connection and incite interest.
- “Present” – Here Solis suggests deliberately displaying social media object such as live chatter, auto tweet live or live-sketchers to make them feel like they are a part of the story.
- “Broadcast” – Reciprocity is the key to get traction on your message and you can do this through a variety of social media channels. He goes on to recommend to invite your audience to join in on the discussion through the livestreaming media choices you prefer.
- “Measure” – Even though the process of reviewing statistical data can be daunting Solis advises it is important to measure how effective your communication tools are working for you. So do not forget this critical step.
- “Adapt” – Lastly do not forget to capture and apply the information you obtain through the social media to make a meaningful connection and adapt based on your findings. Adjust visual aids, context and delivery to make the messaging more relevant to the targeted audience.
In short, incorporating social media into your presentations will create a more interactive and mutual beneficial experience for both speaker and listeners and more likely to be remembered.
Solis, B. (2011). 6 Ways Social Media Helps Your Presentation Resonate. Retrieved from http://www.briansolis.com/2011/04/6-ways-social-media-helps-your-presentation-resonate/